Virtual worlds: public health opportunities

I spent some time today reading some fascinating (offline) information about the 1918-1919 influenza pandemic and later on stumbled across an interesting article by Robert Bloomfield on the recent H1N1 (Swine Flu) outbreak. The take home message:

If you look at it this way, epidemics provide something of a ‘perfect storm’ for virtual worlds. They generate a strong demand for high-engagement distance collaboration (especially education for children and telecommuting for parents), and cause little damage to our infrastructure. So they are the right place to start.

It’s hard to argue with, although in a high-stress pandemic situation, it’s easy to see how people would naturally revert to to more hardy technologies like the phone. Time is likely to change that perspective though.

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